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Purex Complete Crystals Softener Wins 2011 EDISON AWARD
Chicago - April 5, 2011
Henkel today announced that the Purex Complete Crystals Softener was recognized with a 2011 Bronze Edison Award in the Consumer Packaged Goods Household category.Radius again collaborated with Nypro Packaging to optimize the usability, package design and dispensing functions of the new Purex package delivery system. Radius optimized the cap design by engineering the flip top cap function for usability scenarios, enhanced the brand appearance and optimized the design for manufacturing.
Winners of the 2011 Edison Awards’ Best New Product Awards™ were announced today at the historic Capitale Ballroom in New York City. The sold-out event brought hundreds of top level executives from some of the world’s most recognized companies together to recognize the most innovative products and services introduced to the marketplace in the past year.
“More than any year, this year's award winners demonstrate the enormous value of teamwork, experimentation, consumer focus and market awareness,” said Tom Stat, Executive Director, Edison Universe. “I'm especially pleased that so many of our 2011 award winners are innovating around innovation itself by focusing on education, market collaboration and open innovation. These honored award winners show that by stimulating our natural curiosity, fueling our drive for discovery and sparking our need to innovate, no challenge is too big and opportunities abound. Edison himself would be very, very proud."
The ballot of nominees for the Edison Best New Product Awards™ was judged by more than 2,000 members of the not-for-profit Marketing Executives Networking Group (MENG), an organization comprising America’s top marketing professionals and academics. In a comprehensive peer-review process, the nominees were judged on Marketplace Innovation, Marketplace Success, Technological Innovation, Market Structure Innovation, Societal Impact and Design Innovation.
The 2011 Edison Awards are sponsored by The Nielsen Company, Discovery Communications, Science Channel, Spencer Trask and USA Today. The Edison Awards are granted under the aegis of the Thomas A. Edison Papers at Rutgers University. For more information about the Edison Awards and a list of past winners, please visit www.edisonawards.com. |
