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The Replenish Reusable Bottle System Wins 2011 EDISON AWARD
4/15/11
The Replenish Reusable Bottle System Wins 2011 EDISON AWARD Replenish and Top Names in Innovation Honored at Edison Awards Gala in New York City Chicago, IL (April 5, 2011) – Winners of the 2011 Edison Awards’ Best New Product Awards™ were announced today at the historic Capitale Ballroom in New York City. The sold-out event brought hundreds of top level executives from some of the world’s most recognized companies together to recognize the most innovative products and services introduced to the marketplace in the past year.
The Replenish Reusable Bottle System was recognized with a 2011 Bronze Edison Award in the Energy & Sustainability, Packaging category. Radius worked intimately with the system visionary, Replenish CEO Jason Foster, in engineering and delivering the system.
Materials expertise was afforded by Eastman Chemical Company’s plastics division to leverage material properties, performance and recyclability to ensure the message and intent of the Replenish brand; Be Clean, Use Less, Mix Locally, Become a Reuser; was realized. The entire system was designed around PET because it is the most sought after material by recyclers. The cleaning materials are plant-based and come entirely from renewable resources. The pods can easily be thrown in a recycling container after first producing four complete bottles of cleaning solution. This enables the use of the Replenish system to reduce packaging and shipping volume by 90%, resulting in a similar reduction of petroleum consumption, handling, CO2 emissions, and other unintended impacts of product use. Additionally, it promotes the use of water near its watershed rather than transporting water away from its watershed.
“We are honored to have been a part of this product development and realization, and to have been recognized by the Edison judges,” said Joe Tokich, Global Director of Quality and Implementation for Radius Product Development. “Innovation Realized once again due to our collective focus on the user experience, the Replenish vision, and a passion for sustainability. We are excited to be a part of the team that made this happen.”
“More than any year, this year's award winners demonstrate the enormous value of teamwork, experimentation, consumer focus and market awareness,” said Tom Stat, Executive Director, Edison Universe. “I'm especially pleased that so many of our 2011 award winners are innovating around innovation itself by focusing on education, market collaboration and open innovation. These honored award winners show that by stimulating our natural curiosity, fueling our drive for discovery and sparking our need to innovate, no challenge is too big and opportunities abound. Edison himself would be very, very proud."
The 2011 Edison Awards are sponsored by The Nielsen Company, Discovery Communications, Science Channel, Spencer Trask and USA Today. The Edison Awards are granted under the aegis of the Thomas A. Edison Papers at Rutgers University. For more information about the Edison Awards and a list of winners, please visit www.edisonawards.com. The Replenish system can be purchased on-line at www.alice.com or at Whole Foods stores. For more information about Replenish, please visit http://www.myreplenish.comand keep coming back for new options to become a reuser. For more on Eastman Chemical Company’s PET offerings, please visit http://www.innovationlab.eastman.com
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