Concept and Design
Our team focuses on establishing compelling form, function and visual language rationale that manifest into designs that connect users emotionally to your brand.
Our design process seamlessly merges front-end strategy to inform the concept creation process and then translate inputs into robust design solutions. Core to our “innovation realized” philosophy our IDFM (industrial design for manufacturability) approach further integrates engineering and product testing expertise into the design process to provide more holistic and predictable solutions that reduce downstream risk while still being insightful and inspired. The result is great designs that you can get to the market more efficiently, on time and at the right cost delivering better living for consumers.
• Concept development methods that produce innovative market leading design opportunities
• Compelling design created around the user experience, brand strategy, and design rationale
• Product specifications driven by user, product, performance, and manufacturing requirements
• Conceptual engineering and breadboarding
• Directional concept and user preference testing
• Holistic IDFM (industrial design for manufacturability) based solutions
Concept and Design Capabilities
• Focused brainstorming and ideation
• Concept development
• Design language and product line strategy development
• Aesthetics and visual design development
• Brand packaging design
• Color, Materials and Finish design
• User interface and interaction
• Human factors and ergonomics
• IDFM industrial design for manufacturability
• Conceptual engineering & feasibility assessment
• Product Concept and User Testing
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