03/18/2009
The Radius Chicago team has supported Shure in the design and development of the widely acclaimed line of Sound-Isolating Earphones. This spring, a new earphone model that offers high-quality and aesthetic appeal for less than 100 dollars will brighten up the product line.
When Shure approached Radius with the challenge of developing the SE115 model, the team was able to take its findings from the previous products and incorporate them into the design of the new line extension.
“It was our goal to [originate] a compelling design that embodies the advanced sound technology and visually communicates the value and price point of the new model,” said Dan Perez, Director of Design. “We wanted the product to feel playful, but still fit in with the existing design language.”
Collaborating with Shure’s acoustic engineers, Radius helped deliver incredible sound and design appeal by developing a device that addressed the technical and manufacturing requirements, so listeners can experience a rich sound at a lower pricepoint. A unique design attribute of the SE115 is its color palette. Radius defined four vibrant hues, offering consumers stylish color options to meet their individual tastes.
Set to hit shelves in March 2009, the SE115 is a highly anticipated model that is already being praised by category experts for its performance and affordability. To date, it has received a number of industry accolades, including a CES Innovations 2009 Design and Engineering Award in the audio components category, 2009 iLounge Best of Show award, and 2009 iProng Magazine’s Best of Show award.
“For decades, Shure has set the standard for superior audio and unparalleled design,” said Mark Karnes, Shure’s Executive Director of Global Marketing. “Now, as MP3 players, smartphones, portable gaming systems, and laptops break new ground in functionality and style, our engineers have blasted even bigger sound into a smaller and more beautiful package than ever before.”