Informed by markets, culture, technology, and business, we deliver
new possibilities at the intersection of people and products.
Identifying meaningful insights is the core to informing the new product design innovation process.
Because of our global footprint, we are able to connect to cultures to identify new business opportunities for products and services to local audiences, wherever they live. Our research team uses their strong understanding of market dynamics, use patterns and cultural preferences helps to stay connected to trends, brand perceptions and buying habits of consumers in global market.
Whether your company is faced with overseas competitors who can provide the same products at a lower cost or competitors who are gaining market share and growth through innovative solutions it is critical to evolve your market positioning to stay competitive. As a global design firm, our people connect cultural needs through careful observation and insights assessment. We offer nsights to what influences cultures, foresight that connects trends with real business context, and the experience to make these opportunities real. Our design strategy offering works to understand people’s needs, market and cultural trends, and competitive products to define new business opportunities for our customers.