A line of pro-sumer sound isolating earphones for the audiophile.
Shure SE Sound-Isolating earphone line
Shure, a leader in the audio electronics industry, wanted to tap into the consumer market with a new line of sound-isolating earphones. The now popular listening device was originally developed for professional musicians on stage, allowing them to covertly block out all ambient noise in order to hear themselves and the music better. It wasn't long before companies capitalized on the technology by offering them to consumers. Shure decided to target a broader audience and meet mass market competitors at a lower price point. The company partnered with Radius to achieve a fresh design language that delivered a cohesive line of brand differentiated products.
To connect Shure’s brand promise with a market leading sound experience, Radius conducted a qualitative design analysis of the market. We collaborated with Shure acoustic engineers to deliver a solution that addresses the technical manufacturing and assembly refinements required for listeners to experience rich sound in a comfortable minimal design. Each product price point was developed using deep insights to consumer profiles and needs.
For the design, the team leveraged high quality colors and VMD metal finishes, creating a flowing organic shape and giving the ergonomic, portable accessory a gem-like aesthetic. Together, the team emphasized a focus on heightened fit, finish and comfort to connect the consumer with the product on a deeper emotional level while maintaining state of the art speaker technology.
Since its release, it has received the 2009 CES innovations design and engineering award in the audio components category, the 2009 iLounge Best of Show award and the 2009 iProng Magazines Best of Show award.